| SCM INTERNATIONAL (MEUR) | 2011 | 2010 |
| Operating revenues |
163.1 |
128.3 |
| Gross operating profit (EBITDA) |
75.1 |
51.7 |
| Gross operating margin (EBITDA) |
46 % |
40 % |
Operating revenues for SCM International increased by 27 per cent. Both Leboncoin in France and Anuntis Segundamano in Spain showed favourable revenue growth in 2011.
Leboncoin.fr (France)
Leboncoin.fr started on the basis of a simple idea: the best offer is just around the corner! In four years the concept made Leboncoin.fr the market leader in France.
Traditionally, Leboncoin.fr’s strength has been the sale of used items between private individuals, and this continues to be the case. But Leboncoin.fr is also France's largest website for cars and property, and is showing strong growth in other segments such as jobs and holiday home rentals.
Leboncoin.fr has strong growth in both traffic and revenues as well as improved margins. Measured in traffic volumes, Leboncoin.fr is far ahead of its rival Ebay.fr, and the gap continues to grow (source: Doubleclick AdPlanner).
- Leboncoin.fr is the leading online classifieds website in France and the third-largest online classifieds and auction website in Europe.
- More than 500,000 advertisements are placed every day. The database contains roughly 17 million advertisements for items for sale.
- According to AdPlanner, Leboncoin.fr is the third-largest website in France in terms of page views, with approximately 6 billion page views per month. The website has approximately 4 million users per day.
- Leboncoin.fr provides additional services to its professional customers in the auto and property sectors to enable increase of the market shares within these verticals.
- Private advertisements are free of charge, but additional paid services have been developed to offer private customers more efficient advertising solutions.
| LEBONCOIN (MEUR) | 2011 | 2010 |
| Operating revenues |
64.1 |
36.5 |
| Gross operating profit (EBITDA) |
44.8 |
22.1 |
| Gross operating margin (EBITDA) |
70 % |
61 % |
Segundamano.es (Spain)
Segundamano.es is Schibsted's classifieds website in Spain, and is based on the same technical platform as Blocket in Sweden. In 2011 efforts were focused on consolidating the brand through TV campaigns and by strengthening the position among private advertisers by offering free advertising, among other things.
InfoJobs.(Spain) and InfoJobs.IT (Italy)
In recent years InfoJobs.net has been affected by the difficult conditions in the Spanish economy in general and in the job market in particular. The company has shown no sign of improvement in 2011. Unemployment is still very high, a situation which has had an impact on online classified services. Fewer job advertisements have a negative impact on advertising volumes, and the revenues have therefore remained at the same level as for 2010. Despite this, Infojobs.net has retained its position as the definitive market leader in online recruitment in the Spanish job market.
Infojobs.net in Spain owns 74 per cent on the equivalent website in Italy. Infojobs.it is based on the same concept and technology, and was launched in 2004. InfoJobs in Italy has shown favourable trends in the number of customers and advertisements in 2011, and is among the country's leading job websites, measured in traffic volume.
Fotocasa.es (Spain)
Fotocasa.es is the property portal in Spain and, together with its main competitor Idealista, holds a leading position in the property vertical. These two rivals have been competing for the market leader position for several years. In 2011 Fotocasa.es ran branding campaigns to protect its market position. The company continues to work towards the target of becoming the market leader in the Spanish property market.
Coches.net (Spain)
Coches.net is the auto classifieds service in Spain. The website has shown a positive trend throughout 2011, and auto seems to be the vertical least affected by the negative trends in the Spanish economy. Coches is the definitive market leader and has consolidated its position.
DoneDeal (Ireland)
In September 2011, Schibsted Classified Media acquired a majority share in DoneDeal, the leading classifieds website in Ireland. This website has many features in common with the Blocket concept. DoneDeal is a strong brand in Ireland and the definitive market leader in the general and auto verticals. The company was established in 2005. The founders will remain in the company's management and continue to be shareholders.