Annual Report 2011

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Finn

  • 4.1 million advertisements were published on Finn.no in 2011, representing an increase of 16 per cent compared to 2010.
  • For the first time, Finn.no became Norway's second-largest website in terms of unique users per week.
  • Finn was awarded Norway's best workplace in the Great Place to Work survey.
  • Investment in new product areas, and at year-end Finn.no was Norway's second-largest marketplace for buying and selling skilled trade services.
FINN.NO (MNOK)20112010
Operating revenues 1,135 948
Gross operating profit (EBITDA) before share of profit (loss) from associated companies 536 429
Gross operating margin (EBITDA) 47 % 45 %

Finn.no is Norway’s definitive market leader in online classifieds, the core markets being Auto, Boat, Property, Recruitment, Marketplace, Travel, and Trades and Services.

Finn.no continues the positive trend, and the company delivered strong results throughout the whole of 2011. The profitability trends in Finn's key markets have been positive in 2011. Recruitment and Auto grew by 36 and 21 per cent respectively. The growth in Jobs is due to new additional products and to optimization of classifieds rates and agreements. The growth in Auto is due to a positive trend in volumes for classifieds and increased market shares in display-based advertising.

During most of 2011 Finn.no was Norway’s second-largest website in terms of unique users and was the largest throughout the whole year in terms of page views. Finn.no also retained the leading position in online brand advertising in Norway.

PRODUCT CHANGES

  • Finn Oppdrag, a marketplace for buying skilled trades and services, was launched commercially in 2011.
  • Penger.no, a tender service for home loans, was launched in September 2011 in cooperation with Dine Penger.
  • An app for Torget (Buy and Sell) was launched for iPhone and iPad and resulted in more than 100,000 downloads. It won the Most Useful App of the Year award (Årets nytteapp).
  • A new web-based mobile solution was launched. At year-end, around 15 per cent of Finn's total traffic volume came from mobile devices.

MEASURES IMPLEMENTED

  • In competition with 550 projects from more than 30 countries, Finn won a gold medal in the Marketing Campaign with the Best Results category for its FINNland campaign.
  • Feriehus (Holiday Homes) and Hytter (Cabins) were relaunched on Finn Reise (Travel).

AMBITIONS

  • Continue to develop mobile solutions that will secure the same strong position for mobile devices as for PCs.
  • Consolidate the position as Norway’s largest  online brand advertising company and win the same position in mobile brand advertising.
  • Retain our position as Norway’s best workplace in the Great Place to Work ranking and remain among the top ten in Universum’s ranking of the most attractive workplace for graduate technologists.
  • Become the market leader with Finn Oppdrag (Trades and Services).

  • Facts about Finn (Content is updated)

    FINN.no is one of Norway’s most profitable and most visited online companies, and is the world leader in its business area. FINN.no is therefore one of the spearheads in the Schibsted group’s online activities.

    FINN.no, Norway’s biggest online classifieds website, was established in March 2000. FINN.no specializes in classified advertising and services for purchases and sales between private individuals as well as small and large enterprises. Today the site is visited by more than 4.1 million unique users every month, who spend an average of 17 minutes using this popular service.

    In 2010 and 2011, FINN.no was voted Norway's best workplace by the Great Place to Work Institute.

    Christian Printzell Halvorsen is CEO of the company, which is part of Schibsted Norge.

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