| EESTI MEEDIA (MEUR) | 2011 | 2010 |
| Operating revenues |
75.6 |
72.2 |
Gross operating profit (EBITDA) before share of profit (loss) from associated companies
|
7.5 |
6.2 |
| Gross operating margin (EBITDA) |
10 % |
9 % |
Eesti Meedia Group is the holding company for all of Schibsted's activities in the Baltic states: Estonia, Latvia and Lithuania. The economy showed signs of improvement in 2011, but the prevailing uncertainty in Europe means that the rate of growth still is modest.
Despite difficult market conditions in 2011, the operating margin and market shares increased compared to previous year.
Eesti Meedia Group is the leading media house in Estonia, and owns the country's largest TV company comprising Kanal 2, Kanal 11 and Kanal 12, the national newspapers Postimees and Õhtuleht, and Kroonpress printing house. The local newspaper Ühinenud Ajalehed and the magazine Ajakirjade Kirjastus is also in the portfolio.
The media house is leading the market for online news sites, with postimees.ee and several local news sites, and is now winning market shares in online classifieds through soov.ee.
The Lithuanian operation includes the magazine publisher ZLG, the news portal 15min.lt, the free newspaper 15min and the classified services Autoplius.lt and Plius.lt.
AMBITIONS
- Become the leading supplier of online news in the Baltic states.
- Become the leading company in online classifieds in all markets.
- Retain leading positions in print media and TV.