Skilled employees and strong brands are the most valuable assets in the Schibsted Media Group. The best ideas are born in individuals' minds, not in a corporate machine. Knowledge and experience, enthusiasm and a will to win - these are all qualities associated with the employees and the team. We therefore believe that the most certain road to success is through development of our employees. In an ever-stronger competition for the best people, developing talents we already have is also important to attract new talents.
Schibsted Media Group's vision is ‘Shaping the Media of Tomorrow. Today.’ The mission is ‘Empowering people in their daily life’ and our four values are: ‘We have integrity. We are innovative. We are a team. We are here to win.’ The vision and the values are a result of an engaging process among the leaders of the Group. There are ongoing efforts to communicate the meaning of the values in the employee's daily work. We want the values to live and be used both as a guide for individual behaviour and guiding when major decisions are to be taken.
GENDER EQUALITY
Schibsted is a knowledge group and skilled managers and employees are a vital part of the business. The Group’s clear goal is to ensure that women and men have equal development opportunities.
There is focus on gender equality both within corporate management and in the subsidiaries. Half of the businesses’ customers and readers are women. This division should be reflected at management level in the Group’s companies, thus benefiting the working environment and the companies’ products. For this reason, long-term, binding work has been started in order to achieve a better gender balance at all management levels within the Group. As the Group becomes increasingly internationalised, importance has been given to ensuring that the relevant management groups and managers reflect this internationalism.
When recruiting internally or externally, and when appointing new trainees, importance is placed on ensuring women are offered good career opportunities within the Group. This is a process that has progressed the furthest in the Scandinavian media houses and experience gained here is continuously passed on to subsidiaries in other countries.
At the end of 2011, Schibsted’s corporate management team consisted of seven men and one woman (13 per cent women). Of the shareholder-elected directors on the Board of Directors for the Group, 50 per cent are women and 50 per cent are men. The distribution is the same if the employee-elected directors are included.
DISCRIMINATION
The companies’ working environment committees are continuously striving to promote a good working environment and thus minimise the chance of discrimination among the employees in the workplace. Further measures to promote the objective stated in the Norwegian Anti-Discrimination Act are not considered necessary.